01.03.2019

Google fined £44m under new GDPR legislation

Google fined £44m under new GDPR legislation

Google has become the first tech giant to be hit with a record fine for breaching the EU's General Data Protection Regulation (GDPR). But experts warn the case is "just the tip of the iceberg". 

Google users were “not sufficiently informed” about their data that has been used for targeted advertising and the fine Google has to pay is £44million (€50million). GDPR came into effect on 25th May 2018 and is the biggest change to data protection law for 30 years.

Google released a statement saying that people “expect high standards of transparency and control from us”.  “We are deeply committed to meeting those expectations and the consent requirements of the GDPR. We’re studying the decision to determine our next steps.”

The £44million fine may not seem like a large fine for a company the size of Google, having made £44m in the last quarter alone with the parent company Alphabet generating almost 600-times that amount in revenue. With this in mind, however, future fines will be more severe. 

The maximum amount that companies can be fined under GDPR is €20million or 4% of global turnover, whichever is larger. For the likes of Google, Amazon and Apple, this figure would stretch well into the billions.

For more information on GDPR and how it may impact your business, follow the links below;

https://www.frama.co.uk/news/single/some-gdpr-emails-maybe-be-illegal/   

https://www.frama.co.uk/news/single/general-data-protection-regulation-gdpr/  

Sources

Software Testing News

The Independent

UK Investor Magazine

The Guardian

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