Digital Transformation and Postage


The Covid-19 pandemic forced many companies around the globe to accelerate their plans for digital transformation. The application of technology became a necessity rather than an option.

Now, in 2021, we find ourselves with changed attitudes and an embedded adaptation to new ways of working. So how do these new practices and the shift towards the digital affect the postage market?

In 2020, the world changed.

The shock took a while to dissipate. In boardrooms and conference rooms around the country, frantic management teams hastily examined operational protocols and mapped out new ways of working. New strategies had to be found, and efficiencies implemented to combat any loss of revenue.

'WFH' became the acronym of the year. Pre-2020, most people would not know what it meant. The daily commute was replaced with an extra cup of coffee and morning home workout. The office morphed itself into kitchen tables and re-arranged spare rooms. Meetings became pixelated.

And the office printer, for the first time, sat idle and dormant.

Digital transformation was now a vital part of operations, whether openly discussed or not. Whilst organisations around the country quickly adapted, the postal service in the UK took a hit.

During the six months to September 2020, Royal Mail letter volumes dropped by 20.5%, representing an astounding drop of 1.1 billion fewer letters than the same time period in 2019. For the first time ever, parcels were more prevalent than letters as more people relied on home deliveries. This represented a sea-change in Royal Mail operations, a change that reflected many of the changes that businesses across multiple sectors were undertaking.


The truth is, however, that the pandemic only exacerbated existing trends. Digital transformation was around long before people knew what 'WFH' meant. And the decline in postage was similarly present: in December 2018, Royal Mail Group announced a 6% decline in postal volumes, and an expectation of a further 8% by the end of 2020. Of course, back then, no-one could predict what would actually happen in 2020.

Even before the pandemic, the switch to digital was at the forefront of many business strategies around the globe. The 2019 Digital Trends Report found that digital-first companies were '64% more likely to have significantly exceeded their 2018 business goals'.

Now, in 2021, the digital transformation that was enforced in 2020 has been well established for many organisations. The efficiencies that have been created have, in many cases, actually brought unforeseen benefits - a more focussed workforce with a stronger work/life balance; a reduction in overheads; a streamlined operating procedure.

Business continuity is now the buzzword for 2021. As we near the end of lockdowns, and restrictions begin to ease, the question must be posed: how do you maintain your business as we move into what is effectively a new era for business communications?

At Frama, we understand the challenges that a changing workplace brings. We have been providing huge cost savings for businesses for more than 30 years - and we understand that being able to communicate safely and securely with your customers right now is the most important part of your business.

Our new Serema package is designed specifically for the business communications world of 2021. In addition to the franking machine that saves you money on postage, we've added encrypted emails, secure large file transfers, and electronic document signing into one single contract that covers ALL your outgoing communications.

We can't predict what 2021 will bring. We can, however, help your digital transformation embed itself within your new working practices, and save you money on the way.

Get in touch below to see how it can work for you.

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